Burning Thoughts
Following our guidance, we made our first major business decision: changing the name of the business’s best selling fragrance, Native Smudge. We knew it was a risk to the financial health of the business, but from the moment the opportunity to purchase Floré became a reality, so did the fact that our best selling product felt like taking a name that was not ours to take.
“And the sun took a step back, and the leaves lulled themselves to sleep, and...
Since the beginning, Flore has been all about delivering quality fragrances that uplift, relax, and...
The powerful connection between scents and memories “Smell is a potent wizard that transports you...
The complicated history of our seasonal Spring scent The sweet scent of lilacs ushers in...
For any of you who are long-time Floré burners you will know that we recently...
