Burning Thoughts

A smokey way to explore fragrance Incense refers to both flammable and nonflammable combinations of...

Following our guidance, we made our first major business decision: changing the name of the business’s best selling fragrance, Native Smudge. We knew it was a risk to the financial health of the business, but from the moment the opportunity to purchase Floré became a reality, so did the fact that our best selling product felt like taking a name that was not ours to take.

Since the beginning, Flore has been all about delivering quality fragrances that uplift, relax, and...