Burning Thoughts

7 Benefits of Burning Incense Burning incense is an ancient practice with surprisingly modern perks....

Learn what incense is, how it’s made, and where it fits into modern rituals. Explore types, safety tips, and mysterious incense fragrance names.

Worried about burning incense around pets? Learn how to do it safely with ventilation tips and scent advice for cats, dogs, birds, and small animals.

Following our guidance, we made our first major business decision: changing the name of the business’s best selling fragrance, Native Smudge. We knew it was a risk to the financial health of the business, but from the moment the opportunity to purchase Floré became a reality, so did the fact that our best selling product felt like taking a name that was not ours to take.

Since the beginning, Flore has been all about delivering quality fragrances that uplift, relax, and...